Vlog Summarecon Bandung
Summarecon Bandung Vlog Series – Redefining Brand Engagement for the Digital Native For this Summarecon Bandung vlog series, the directive was clear: disrupt the traditional real estate marketing playbook. We weren’t just creating content; we were orchestrating a paradigm shift in how a well-established brand like Summarecon connects with an evolving audience. The core challenge was to inject a raw, authentic vlog-style energy into a brand historically associated with a more formal, high-end aesthetic, all while specifically targeting the digitally-savvy, younger generation fluent in YouTube’s language.
My initial strategy was all about deconstructing convention. We needed to understand the nuances of what makes a successful vlog – the informal tone, the direct address, the dynamic editing, and the emphasis on genuine experience over polished presentation. This involved extensive research into trending vlog formats and successful influencer content to identify the key ingredients we could adapt. Collaborating with Infobdg as our production and media vendor was crucial here; they brought the necessary street cred and technical expertise in crafting content that truly resonates within the YouTube ecosystem.
The trickiest part, and where my leadership was really put to the test, was the tonal alchemy. Summarecon Bandung caters to a discerning SES A to A+ demographic, and translating that aspirational quality into a “fresher,” more accessible vlog style without alienating their core audience – or worse, trivializing the brand – was a tightrope walk. This meant meticulously crafting scripts and directing the on-screen talent to strike that perfect balance: knowledgeable and authoritative, yet approachable and relatable. We focused on showcasing the lifestyle and experience of living in Summarecon Bandung through genuine interactions and insider perspectives, rather than just listing amenities.
Throughout the production, I was deeply involved in shaping the narrative flow and ensuring every segment felt authentic. This wasn’t about rigid shot lists; it was about empowering the crew to capture spontaneous moments that felt true to the vlog format. I focused on iterative feedback during editing, ensuring the pace was right, the graphics were on-point for the platform, and the call-to-action felt natural within the vlogger’s voice. The goal was to produce a series that felt less like marketing and more like a trusted recommendation from a friend, ultimately breaking through the noise and engaging a new generation on their own terms.
