Hey, I'mI'm yudith oror wellwell knownknown asas penarubahpenarubah

I basically turn creative ideas into high-impact campaigns that people actually notice globally. I love crafting and leading a fun teams of designers, copywriters, video pros, and digital strategists to help brands seriously level-up. I've teamed up with one of the biggest social media platforms, worked with a startup that hit a $72.8 billion valuation, an omnichannel startup ecosystem serving hundreds of high-profile clients, Indonesia's leading property company, and numerous brands across various niches industries. I've personally overseen hundreds of campaigns and digital assets, and honestly, my superpower is knowing the entire content life cycle. from that first brainstorm all the way through to making sure it goes perfect and passes all the platform rules.

Experience

Experience is not just what happens to you; it's what you do with what happens to you.

  • Social Media Content Moderator Team Leader

    Concentrix International 2022-2025

  • Creative Head

    LOF palnts and kitchen 2021

  • Creative Manager

    ESB 2020-2021

  • Creative Group Head

    Wahyoo 2018-2022

  • Content Manager

    Wahyoo 2018-2022

  • Content Producer

    Wahyoo 2018-2022

  • Senior Graphic Designer

    Summarecon Agung 2017-2018

Education

The world is the true classroom, and life is the ultimate lesson. We study in every experience.

  • Universitas Indonesia

    Marketing Management, 2012

  • Politeknik Negeri Bandung

    Business Administration, 2008

Expertise

A high level of mastery and knowledge in creative landscape. Built upon extensive experience, deep study, and the intense application of skills over years or decades.

Cross Channel Campaign
Social Media Marketing
Social Media Management
Social Media Marketing
Creative Content Producer
Brand Design
Brand Marketing
Brand Strategy
Marketing Campaign management
Campaign Ideation
Content Creation
Content Strategy
Content Marketing
Digital Marketing
Visual Art

Skills

a specific competency I acquire through practice, training, and experience. Developed through practice, training, and education to solve complex problems and deliver exceptional results

Copywriting
Visual Storytelling
Creative Vision & Strategy
Project Management
VIdeo Direction
Strategic Thinking
Team Management
Creative Direction